“I love me so much more! My ability to be with myself and others in a much larger range has been profound. “
WEALTH, POWER, PURPOSE: Electric Yes is now open for application
Transmute Your Pain into
Profit
The 6-month Existential Kink coach certification program for culture leaders who want to become brilliant, wealthy coaches… using the methods of one of the world’s great masters of shadow work.
APPlications will re-open in 2026
YOU HAVE TWO CHOICES:
Live a Life Frozen in the Agony of Frustration
or
Live a Life That is a Red-Hot Furnace of Bounty & Beauty
The icy, paralyzing pain in your life can take many forms:
Fear of leading client interactions (sales or otherwise)
Dread that you’re just not good enough
A feeling of purposelessness
Exhaustion from trying to help others and not seeing anything come of it
A sense of lack, no matter how large your audience is or how much money you make
Burnout from coaching or other work
Loneliness from being caught between the spiritual hippy world and conventional society
Maybe you’ve already taken other coach training programs, and you’ve coached for years.
Maybe you’re just getting started in the coaching field.
Maybe you don’t even want to be a coach, you just know that you need a deep-dive journey into erotic, somatic shadow integration.
Whatever the situation that brought you to this page, you know that something important is missing in the way that you approach life, relationships, and work with clients.
The fact that something is missing is NOT your fault at all.
We live in a wisdom-deficient culture that teaches us very little about what it takes to truly inhabit our wholeness.
Other coach trainings and the mainstream culture at large teach us to “be good,” “be safe,” to seek approval, and to hide ourselves and others from the hot, penetrating truth that would actually light us up with inspiration and change lives for the way better.
The PENETRATE Existential Kink coach training is like absolutely nothing else you’ll find elsewhere in the coach certification world, in the mainstream, or even in “spiritual” circles.
Why?
Because we understand that the only thing that limits us from reaching all of our dreams in life is false, culturally conditioned taboo.
Taboos that tell us to be “good” and to be “nice,” and to seek social approval at all costs, to shrink ourselves in order to make others comfortable.
Taboos that prevent us from lovingly embracing our genuine enjoyment of the full spectrum of our experience, our masochism, our sadism, and the full spectrum of our animal drives for money, sex, and power.
In order to be the most effective coach you can be, you need to know how to be in approval of every part of yourself and your experience.
If you’re hiding, if you’re ashamed, if you’re holding back - your potential clients and your clients can sense that.
If you can’t consciously wield your sadism, it will come out sideways in all of your relationships, causing you to hurt others “without meaning to” with behaviors like being late, missing appointments without warning, being inattentive, being controlling.
If you can’t consciously wield your masochism, it will also come out sideways in all of your relationships, causing you to allow others to hurt you “without meaning to” with behaviors like letting yourself be taking advantage of, charging less that you’re worth, under-earning and over-apologizing.
People can sense approval-seeking and falseness, and it shuts them down.
At a deep level, folks can sniff out when you’re not in full connection with your own being, including your shadow, and even if they can’t articulate it, they’ll get the message that you won’t be able to approve of deep, dark things within them because you can’t approve of them within yourself.
Many coaches read the Existential Kink book, begin applying it in their lives, experience wonderful shifts, and then start trying to help others with the philosophy of EK - but then find they hit a wall.
Why?
Because the principles and axioms in Existential Kink, though true and effective for bringing about rapid expansions of consciousness and positive change…
…are far, far outside the norms of the blame-and-victimhood-obsessed mainstream culture…
…and this means it’s almost impossible to fully embody the EK principles and axioms to the point that you can help others with them unless you have expert guidance and social support from people who who’ve already made 1000s of mistakes in doing it, and who from experience have figured out the best way to go about it.
Consider this:
It took social encouragement from family, schools, media and teachers to put you in a stuck, approval-seeking mindset where you’re afraid to speak truths.
It will take social encouragement from other shadow integration leaders to get you fully out of that rut, to get you so confident and so embodied in your love for every part of yourself and for life, including the very taboo parts that you can transmit that freedom and boundless love to others in your relationships and in your coaching.
The good news is this:
When you sign up for PENETRATE and get expert guidance and social support in embracing your actual wholeness - including all the taboo qualities and desires within you…
… well, then you become unstoppable, because gradually, everyone who encounters you can begin feel the real you, can feel your unbounded truth and your power, sense that you’re not hiding or constricted or ashamed…
… and then your clients can relax and trust that you can help them bring out their own truth and power and reach their dreams.
Yes, you might be thinking - but you’re brilliant and determined, and you already understand Existential Kink from the book, so you could figure this out on your own, eventually.
Yes, you could - and it would probably take you several years, just like it took Carolyn.
Or you could be kind to yourself, trust the voice calling you to make this investment in your wholeness and your transmission…
…decide that you’re going to benefit from the help and experience of other cutting-edge culture leaders in shadow integration…
And learn to give your fullest possible transmission of integrative love and freedom in just 6 months.
Applications will re-open in 2026
Bring the Heat: Fulfill Your
Purpose, Heal the World,
AND Make Money
After the PENETRATE Existential Kink coach training, you will –
Embody your life’s purpose.
Wield the power of a leader in the world’s most rapid and effective shadow-integration modality: Existential Kink.
Master coaching, alchemy, marketing, and business (the arts of penetration).
Easily command high fees in accord with the tremendous life-changing value that you bring to you clients, and feel great about doing so.
What They’re Saying about Penetrate
“PENETRATE will make you a better coach and/or therapist it adds so much dimension by addressing the shadow. It totally transformed the belief that I had that if we struggle with manifesting what we want is ALWAYS came down to worthiness. Completely changed how I coach by understanding this.”
Michelle Lee
“I really loved the coven calls and being able to practice with so many awesome people. I felt a shift in how I related to money and charging clients. Before PENETRATE I only felt comfortable offering volunteer/ free of charge sessions.”
Gemma Fletcher-Jones
“I learned that I can hold people as they move through some dark and scary spaces within them, and help them find their courage. That I have the power and strength to do that – and stay in a loving, positive, courageous energy as I do it.
Gaby Guzman
Lizz Cohoon
Ilana Khin
“How I communicate as a result of Penetrate has transformed my osteopathic and massage therapy career. I’m inundated with referrals.
Eleanor Baldwin
“PENETRATE is an intense lesson in coaching, holding a coaching container, and personal EK practice, taught by two incredible beings who effortlessly model what they teach. The coven provides you an opportunity to get lots of feedback on your coaching from people with whom you will very likely grow quite close.
Coaching in this all-accepting way feels so natural to me now thanks to all the practice we needed to do. I’ve even turned that all-accepting eye towards myself.”
Whitney Lynn
“PENETRATE with Lucy and Laila was such a delicious deep dive into Existential Kink, as a healing modality to help myself and others.
Holly Hamel
PENETRATE is For You if You WanT...
To have a fully booked calendar with clients you love and recognition as a game-changer in your industry.
To feel great about charging so much money that you only have to coach one client per week.
To wield benevolent seduction skills that get your clients to open up to you - wallet and psyche-
To feel a greater connection with yourself, your community, and your potential to make money.
To create a standout marketing message that attracts premium clients consistently.
To enjoy in your ability to make lasting change for your clients (and yourself) on the deepest levels of their patterning.
You experience a thorough shadow-work tune-up for yourself so that you can get out of your own way and start earning money and helping people in way deeper and more satisfying ways.
To become an integrated and bad-ass human being whom other humans fear, love, and admire.
The Guides Leading Your Journey
Highly sought-after witches and teachers Lucy Baldwin and Laila Matthews share their unique and exclusive practices. Your guides build on and further explore the revolutionary shadow work presented in Carolyn Lovewell’s classic text, Existential Kink: unmask your shadow and embrace your power.
Applications will re-open in 2026
How You’ll Master the Existential Kink Philosophy,
Practice & Coaching in Just 6 Months
Get ready for expert guidance, practical coaching experiences,
and very wicked, wild encouragement along the way.
This six-month training experience includes:
3 ONLINE INTENSIVES
On Day 1, this hot multi-hour intensive starts you off with a bang: secret transmissions, integrative exercises, and supporting frameworks. And we’ll do another halfway through the program and at the very end, sealing in your new levels of growth along the way.
TWO LIVE TEACHING SESSIONS PER MONTH
Our High-Kink Priestesses, Laila and Lucy will take you on 12 soul-carving journeys: through Existential Kink coaching philosophy and the ALL-IN application of its axioms to life. Sessions take place over 90-minute interactive Zoom sessions.
BI-WEEKLY COVEN CALLS
Here, you’ll meet with a smaller and more intimate group: your kinky coaching family inside of PENETRATE. You’ll practice what you’ve learned and connect on a deeper level with other incredible future Existential Kink practitioners.
MONTHLY SMALL GROUP PRACTICE SESSIONS
Each month, you’ll have a 90-minute practice session with a PENETRATE instructor. Here you’ll practice coaching and sales techniques to receive immediate feedback and personal guidance.
BI-WEEKLY ASSIGNMENTS + DAILY PRACTICES
You’ll solidify your mastery of all the work we’re doing on calls with off-call assignments. You must complete these assignments to receive certification. And you’re required to practice Existential Kink, or some slight variation of it, every day.
EXCLUSIVE CERTIFICATION: AS AN OFFICIAL ‘EK’ COACH
When you complete all requirements, you’ll receive a diploma and official Existential Kink Coach certification.
This certification comes with a wide range of benefits, including the chance to have your services promoted by Carolyn Lovewell and exclusive permission to teach and coach about Existential Kink.